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The emotional arcs of stories are dominated by six basic shapes.pdf

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Sagarin, B. J., Cialdini, R. B., Rice, W. E., & Serna, S. B. (2002). Dispelling the illusion of invulnerability.The motivations and mechanisms of resistance to persuasion..pdf

Beyond Advertising Narratives_Dias and Dias.pdf

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Transmedia Storytelling_ Sanchez Mesa y otros.pdf
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